Privacy Policy
Effective Date: [Insert Date]
FacelyApp (“Facely”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website, services, software, or applications (collectively, the “Services”).
By using the Services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
a. Personal Information
- Name, email address, phone number
- Business name, address, and user account credentials
- Payment and billing information
b. Biometric Data (Facial Recognition)
- Facial images or video submitted for recognition
- Facial embeddings or vectors generated from user media
- Recognition metadata (timestamp, location, camera ID)
Note: We do not store raw video streams or retain facial recognition data longer than necessary. All biometric data is securely stored and processed in accordance with applicable laws.
c. Device and Usage Data
- IP address, browser type, operating system
- App usage logs and activity within the platform
- Location data (if enabled)
d. Cookies and Tracking
We use cookies and similar technologies to analyze usage, improve performance, and provide a better experience.
2. How We Use Information
We use the collected data to:
- Provide and improve the Services
- Perform facial recognition with user or customer consent
- Monitor and analyze usage trends
- Communicate with you (account updates, support, marketing)
- Comply with legal and regulatory requirements
We do not sell or share biometric data with third parties for advertising or marketing purposes.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we rely on the following legal bases to process your information:
- Consent (e.g., facial recognition)
- Contractual necessity (e.g., user account and billing)
- Legitimate interest (e.g., product improvements)
- Legal obligations (e.g., compliance with law enforcement requests)
4. Sharing of Information
We may share information with:
- Vendors and service providers (e.g., cloud storage, payment processors)
- Authorized partners and system integrators using our platform
- Law enforcement or regulators when legally required
All vendors are required to meet data protection standards equivalent to our own.
5. Data Retention
We retain your personal data only as long as necessary for the purposes described. Biometric templates and images are typically stored for [X days] unless otherwise specified by the organization collecting the data.
You may request deletion of your personal data or biometric information at any time by contacting support@facelyapp.com.
6. Your Rights
Depending on your jurisdiction, you may have the following rights:
- Access – Request a copy of your personal data
- Correction – Update or correct inaccurate information
- Deletion – Request the deletion of your data
- Restriction – Limit our use of your data
- Portability – Receive your data in a portable format
- Objection – Object to processing, including automated decision-making
To exercise your rights, please email privacy@facelyapp.com.
7. Data Security
We use industry-standard security practices to protect your data, including:
- Encryption of biometric data in transit and at rest
- Access controls and audit logging
- Secure storage using AWS and other SOC 2-compliant providers
8. Children’s Privacy
Our Services are not intended for children under 13, and we do not knowingly collect data from minors without verified parental consent. If you believe a child’s data has been collected, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy periodically. If we make material changes, we will notify you via email or the app. Continued use of the Services after updates means you accept the new terms.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact:
FacelyApp
544 Market Street
San Francisco, CA 94104
Email: privacy@facelyapp.com
Phone: 800-555-1212
Website: www.facelyapp.com